Legal Grow ZA | Branding & Website design

Project overview

As a founding member and Head of Marketing at Legal Grow, I played a pivotal role in establishing and growing the company from its inception in 2018. Legal Grow, co-founded by Chad and Shane Allon, aimed to provide a comprehensive solution for hydroponic and grow equipment needs in South Africa. Our vision was to empower individuals to cultivate their own cannabis within the boundaries of the South African Constitution.

Involvement

Co-founder & Head of Marketing

Co-founded Legal Grow in 2018 and led the marketing efforts from inception.

Visual Branding

Designed and developed all visual elements, including branding materials.

Webstore Management

Oversaw the operations of the company's webstore, ensuring a seamless shopping experience.

YouTube Channel

Worked to empower individuals to cultivate their own cannabis legally within South Africa.

Company Vision

Worked to empower individuals to cultivate their own cannabis legally within South Africa.

Mission Driven

Led Legal Grow in providing top-quality products and unparalleled service to the South African cannabis community.

Fast Delivery

Ensured swift product delivery within 1-4 days through trusted courier partnerships.

Nationwide Reach

Established nationwide shipping to serve all regions of South Africa. Ethical Business: Committed to fair and honest business practices within the boundaries of the South African Constitution.

Safety Protocols

Implemented strict sanitation measures during the COVID-19 pandemic.

Secure Transactions

Prioritised customer data security with safe and secure checkout options.

Supportive Community

Created a judgment-free environment for customers to seek assistance and guidance.

My Role

In my capacity as Head of Marketing, I took charge of creating all visual elements, including the company’s website, webstore, and branding materials. Additionally, I managed the day-to-day operations of the website and webstore, ensuring a seamless shopping experience for our customers.

LegalGrow YouTube Channel:

 I also spearheaded the LegalGrow YouTube channel, where we shared valuable insights and advice related to hydroponics and home cultivation. Through strategic content creation, our channel garnered over 50,000 views across four videos, establishing us as a trusted resource in the growing community.

Company Mission

At Legal Grow, our mission was to provide top-quality products and unrivaled service within the South African cannabis community. We strived to make home growing easy and accessible while adhering to legal regulations.

200+

Products in store

1.39K

YouTube Subscribers

50K +

YouTube Video views