Project overview
As a founding member and Head of Marketing at Legal Grow, I played a pivotal role in establishing and growing the company from its inception in 2018. Legal Grow, co-founded by Chad and Shane Allon, aimed to provide a comprehensive solution for hydroponic and grow equipment needs in South Africa. Our vision was to empower individuals to cultivate their own cannabis within the boundaries of the South African Constitution.
My Role
In my capacity as Head of Marketing, I took charge of creating all visual elements, including the company’s website, webstore, and branding materials. Additionally, I managed the day-to-day operations of the website and webstore, ensuring a seamless shopping experience for our customers.
LegalGrow YouTube Channel:
I also spearheaded the LegalGrow YouTube channel, where we shared valuable insights and advice related to hydroponics and home cultivation. Through strategic content creation, our channel garnered over 50,000 views across four videos, establishing us as a trusted resource in the growing community.
Company Mission
At Legal Grow, our mission was to provide top-quality products and unrivaled service within the South African cannabis community. We strived to make home growing easy and accessible while adhering to legal regulations.
